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InsurTec, Administrative Services
These pieces were created in 1996 while I was working
for Wisconsin Physicians' Service. InsurTec, a subsidiary
of WPS, was being created to offer clients a self-funded
option for their medical benefits plan. InsurTec
Management was looking for a classy design which
conveyed confidence and stability to offset the
risk associated with self-funded insurance. Individual
pieces consisted of business
cards, letterhead,
to-do notepad, introductory
trifold brochure, corporate
brochure, various sized envelopes,
pens, golf balls, a website,
note paper and 2-pocket folder.
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Center for Medical Practice, Research and
Education - State Medical Society, 1998
When SMS created a center for Medical Practice,
Research and Education it didn't have any formal
identity, so I was asked to create one. To portray
a feeling of stability, we worked with the column
icon, which had been used in the past in various
forms and selected green for it's calming, conservative
qualities. In addition to the letterhead and #10
envelope, a trifold brochure
(click for detail) was created to explain the role
of the center, and it's relationship to SMS. The
2-colour brochure is 27 x 3.875", folded to
9 x 3.75 and contains duotone photos.
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